| Fake Four Inc | |
|---|---|
| Founded | 2008 |
| Founder | Ceschi Ramos David Ramos |
| Distributor(s) | Redeye Distribution Sonic Unyon Distribution |
| Genre | Independent Hip Hop Indie Rock |
| Country of origin | United States |
| Location | New Haven, CT |
| Official Website | http://www.fakefourinc.com |
Fake Four Inc. is an independent record label based in New Haven, CT. It was founded in 2008 by Ceschi and David Ramos. According to an interview with Ceschi on Ugsmag.com,[1] the Ramos brothers started Fake Four with help from San Bernardino, California's Grimm Image Records and Dayton, Ohio's Squids Eye Recording Collective as an outlet to release and distribute their personal music projects and those of their friends. Since the initial David Ramos This Up Here release, Fake Four Inc has been an entirely self-sufficient label.
Although the label does not adhere to genre specifications, it is closely tied to the experimental independent hip hop sound associated with labels such as Definitive Jux, Anticon and Rhymesayers Entertainment and indie rock. In May, 2010 Brett Uddenberg of URB magazine praised the label for pushing the boundaries of indie rap[2] and in a July, 2010 review Chris Faraone of The Phoenix wrote "Fake Four is the most important label in progressive hip-hop right now." [3]
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The first Fake Four Inc. full-length release came on May 20, 2008 with FFINC001 David Ramos - This Up Here,[4] an album by one of the label founders and Modern Drummer magazine's Top 10 Progressive drummers.[5] The album received praise from publications such as Tiny Mix Tapes [6] and XLR8R [7] among others.
In 2010 Fake Four became official label partners with Portland, Oregon based Circle Into Square and took on production and distribution duties for the smaller like minded label. Fake Four is exclusively distributed by Sonic Unyon Distribution in Canada and by Redeye Distribution Worldwide.
From there the label went on to release albums by Factor, Myka 9, Boy In Static, Awol One (of the Shape Shifters), Sole & The Skyrider Band, Sole, Electric President, Moka Only, and Blue Sky Black Death among many others.
In June 2009 Fake Four Inc signed an exclusive distribution deal with Redeye Distribution joining labels such as Kill Rock Stars, Warp Records, Thrill Jockey, and Ninja Tune among others.
Nearly all Fake Four releases have placed on CMJ charts, including a #2 CMJ Hip Hop ranking for Dark Time Sunshine's "Vessel" and #3 CMJ Hip Hop showings for Factor's "Lawson Graham" and Awol One & Factor's "Owl Hours." The label is also known for their intra-label collaborations and extensive self-booked touring. Fake Four has sponsored and promoted tours of the United States,[8] Canada,[9] Japan,[10] and Europe.[11]
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